Showing posts with label consumerism. Show all posts
Showing posts with label consumerism. Show all posts

Thursday, January 10, 2013

Missional vs. Attractional



Before Christmas, the New Year, before getting bombarded by the relentless flu, and before my good friend's incredibly devastating loss of his son, I had begun a series of 3 posts on some common buzz words within the church: community, missional, and relevant.  I posted my take on the difference between Community versus Commonality here.  Continuing in this series, let me offer my thoughts on the difference between missional and attractional.

It might seem pretty obvious what "attractional" means.  In our consumeristic culture, it's all about getting more business and customers, and oftentimes, the church seems to fall into step with similar practices.  Just like brand allegiance has grown less and less, so have people's allegiance to the local body of which they are part.  It seems to be about the latest and greatest, the biggest and the best.  Who offers the best programs for my kids and my family?  What will we get out of it when we gather on Sunday morning?  Can I hear good music, a good message, and feel blessed and ready to face the week ahead after spending my one hour in church on Sunday morning?

If people are easily attracted to churches, they will be just as easily unattracted to churches.  "Brand loyalty" is something that is becoming less and less prevalent as people who fall into the consumer mindset will easily abandon their practices when they find something better.  Joshua Harris wrote an informative and thought-provoking book a few years back called "Stop Dating the Church."  While I don't agree with everything he says, he articulates well the shift that has taken place within our churches from commitment to consumerism.

Not only will some people hop around from church to church to find everything that they are looking for, but in this digital society, it seems perfectly legitimate for us to "have church" while sitting in front of our computer and watching someone hundreds or thousands of miles away.  This is missing the point as to why we gather.  Just as the author of Hebrews wrote that we shouldn't forsake assembling or gathering together, the fellowship and community formed when we do gather is an important factor.

The word missional has become somewhat of a buzzword in Christian circles.  It seems that we sometimes throw it around without a good definition or description of what it means.  Ironically, the idea of being missional is a concept that we have trained foreign missionaries in for years.  They are trained to exegete the culture and to understand the language that is used among the people to whom they minister.  They understand that they need not wait for people to come to them but that instead, they need to go be among people.

The idea of missionality seemed to get lost during the time in our culture when people still maintained some type of respect and appreciation for religion.  Back then, it was easy to just invite people to come to church and expect that they might show up.  Many embrace what I call a "Field of Dreams" mentality, "If you build it, they will come."  Sadly, many churches never moved past that mindset.

The idea of being missional is an intentional awareness of the places that we go, the people we meet, and the culture that surrounds us.  It's about being the hands and feet of Jesus, not by thumping people over the head with the Bible and playing Holy Spirit to them, but by serving them and seeking opportunities to share as to why that service is important.

Evangelism seems to have become a four-letter word among some in the church.  I am probably among them.  Unfortunately, evangelism has come to mean standing on a street corner, handing out tracts.  But the origin of the word "evangelism" is from the Greek word "euangelion" which means, "Gospel or Good News."  Evangelism is sharing God's story in our lives, not beating people over the head with the Bible and trying to "seal the deal" to get them to pray a prayer.

When we live intentionally missional lives, we don't simply surround ourselves with people who think, talk, and believe what we believe.  In fact, if those are the people that we are spending significant time with, we need a change.  I have felt this tension for years now.  It's ironic that one whose profession is to minister to people and reach people for Christ ends up being surrounded by so many Christians.  If we look at who Jesus was surrounded by, it was more often than not the ones who needed to hear the "euangelion."

I have seen how difficult it is to make this change among the culture of a church and to change within myself.  It is not something that happens overnight.  It is something that needs to be modeled and lived out in order for it to really took root within people.  Like most things though, it has to start small.  Too much, too fast can just leave to frustration and cause people to want to give up.  My experience of late has been to take advantage of opportunities that God puts before me, feeling a sense of urgency and yet not allowing that urgency to play "Holy Spirit" within me.

We can continue to be attractional in the way that we do church and we will probably be mostly "successful" from a worldly perspective.  But we shouldn't be surprised when something else comes along that draws people away.  If we seek to be missional, to reach people where they are with a message of hope and Good News, we can be a church who grows and trains disciples.  It won't happen overnight, but we can start with one person at a time.

Tuesday, September 13, 2011

Absolution

I've been thinking a lot lately about the concept of the consumer church. We live in such a consumeristic culture that it has completely infiltrated the Church. Our society is used to instant gratification, what we want, we get, and we get it now. There is little brand loyalty today, except among older generations. We seek out the best and the fastest deal. How can I get more for less as quickly as possible.

What happens when this translates into the Church? We have a lot of people who come to consume. They want to take part in all that the Church has to offer to them, giving nothing in return. They want the latest and greatest programs, the greatest show on Sunday morning, and everything that their families could want or need. And if they don't get it, that's okay, there's another church down the street that will offer me what I want. They will let me consume without feeling any guilt or remorse.

Mind you, the Church hasn't been overtaken by these consumers, but they're there. They make their presence known. After all, the squeaky wheel gets the grease, right?

As I've thought about the Church recently, I've become more and more convinced that consumerism doesn't grow disciples of Christ. In fact, it probably does just the opposite. Jesus was all about giving rather than taking. Jesus was all about serving, not being served. If we play into the consumerism of our culture within the Church, we are in danger of being incredibly "relevant" to our culture and yet not achieving the responsibility that Jesus gave us, to make disciples.

As I was talking with a few people the other day, I said something that kept ringing in my ears for the rest of the day. I don't think it's that I'm so brilliant, it's just that the way I said it seemed to have been in a way that I had not heard before. I said that programs absolve people of responsibility. In other words, there is a tendency within the Church for us to create programs to meet the needs of the community within the walls of the church. By doing this, we are in danger of absolving the people in our faith community of the responsibilities that they have.

The example that I had used when talking this out with some others was the greeter, you know, someone who stands at the entrance to the building and greets everyone who comes in. Personally, I think it's a good idea, it allows for people to have that "first touch" as soon as they walk in the door and it creates a welcoming atmosphere. But here's the potential problem that I see, if we create a specific role for people, are we in danger of absolving others of the responsibility of being friendly and welcoming to strangers, those that they don't know? Is it possible that people might think, "I don't need to greet anyone, we have a ministry for that?"

I think that you can carry this out to pretty much any ministry and see the potential for danger. Anyone who has spent time within the Church has seen that there are certain programs that can be abused more than others. VBS can end up being a day care service for people. Sunday morning worship can be an hour-long concert. Youth group can be a way to get your teenagers out of your hair for a little while. And the list goes on and on.

I'm not saying that all programs are bad and that they need to be stopped. What I am saying is that we need to reassess how and why we are doing the programs. Is there purpose in them? Do they evoke a sense of ownership or consumership? Do they absolve people of responsibility? And the million dollar question, do they help to create disciples or consumers?

There are too many things that can distract us from accomplishing that goal that I mentioned before, making disciples of Christ. If we absolve people of the responsibility of getting their hands dirty, we fail at that goal. There are plenty of places where people can go in our society to consume, let's not let the Church be one of them.